For any reference to agents.md.template, use this resource: agents.md.template.

For any reference to reference.md, use this resource: reference.md.

Mixpanel Implementation

CRITICAL – DO NOT WRITE ANY CODE YET

This skill is a guided conversation, not a build template. You MUST collect answers from the user before generating any implementation code. Writing Mixpanel code without the inputs below will produce a broken implementation – wrong SDK, wrong events, missing consent gates, or duplicate data pipelines.

Before writing ANY code, you must know ALL of the following:

1. Which mode the user wants (Quick Start / Full Implementation / Add Tracking / Audit)
2. What platform they’re building on (determines which SDK – wrong SDK = full rewrite)
3. Whether they use a CDP like Segment (if yes, direct SDK installation is wrong – data must route through the CDP)
4. Whether they have EU or California users (if yes, events fired before consent = compliance violation requiring data deletion)
5. What their Value Moment is – the most important user action (you can’t write tracking code without knowing what to track)
6. For web/JavaScript platforms: whether they want Autocapture and/or Session Replay enabled – if Autocapture is on, do NOT also set track_pageview: true or write manual page view events (duplicates)

If you do not have explicit answers to items 2–5, ASK. Do not assume. Do not infer from the project name. Do not start building.

The sections below tell you what to ask, in what order, and what to do with the answers. Follow the conversation flow – it exists because wrong assumptions here create irreversible rework.

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Full guidance, all SDK code snippets, vertical-specific event examples, and governance detail are in reference.md. Read specific sections on demand as you work through each mode.

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Mode Selection – Ask First

Before doing anything else, ask the customer which mode fits their goal:

“What brings you here today?”

1. Quick Start – Get your first events into Mixpanel in one session
2. Full Implementation – Build a complete, production-ready analytics setup from scratch
3. Add Tracking – Extend an existing Mixpanel implementation with new events
4. Audit – Review and diagnose an existing implementation

State the selected mode explicitly and offer to switch at any point.

Mode mapping

Mode	What it covers	Detail section
Quick Start	7-step compressed flow: mandatory questions -> context -> mini tracking plan -> project setup -> implementation + identity -> Live View verification -> wrap-up	Quick Start Flow (below)
Full Implementation	All 8 phases (0–7) in order: Discovery -> Analytics Strategy -> Project Setup -> Data Model -> Tracking Plan -> Implementation -> Identity Management -> Data Governance	Full Greenfield Rollout (below)
Add Tracking	Starts with “what do you want to track?” -> checks existing schema -> designs new events -> implements and verifies	Add Tracking Mode (below)
Audit	Diagnoses current state -> produces prioritized fixes -> executes fixes via Add Tracking or Full Implementation	Implementation Audit Mode (below)

Mode switching rules

• If Quick Start surfaces high identity complexity, consent risk, or CDP/warehouse usage -> offer to escalate to Full Implementation.
• If Full Implementation user says “can we just get something working first?” -> offer to switch to Quick Start.
• If you discover missing prerequisites (e.g., no tracking plan), pause and backfill the required earlier phase before proceeding.
• If risk is high (identity merge, consent, or production governance), escalate to Full mode even if the customer started in a lighter mode.
• Escalation is always an offer, never automatic. The user decides.
• At the end of each mode, summarize what was completed, what remains, and which next steps are recommended.

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Compliance and Privacy Guardrails

This skill is implementation guidance, not legal advice. Use customer policy and counsel as source of truth when there is conflict.

Scenario	Default behavior
Region includes EU/EEA/UK/CH or CA users	Treat consent as required before non-essential tracking; apply consent gate pattern before SDK initialization
Region is unknown	Ask once; if still unknown, use conservative consent-gated behavior until clarified
Server-side geolocation enrichment	Only forward IP when customer policy permits; if restricted, omit IP and document reduced geo resolution
Identity/profile enrichment	Track minimum required attributes only; avoid sensitive categories unless explicitly approved in policy

Fail-safe: if consent status is unknown in a regulated context, delay tracking initialization and collect clarification first.

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Pre-Flight – Codebase Scan

Run this before any mode if you have access to the codebase. Do not ask the customer anything yet.

Read the codebase silently and build a working picture to carry into all downstream work. This replaces most discovery questions and produces a grounded draft tracking plan before the first conversation turn.

What to read	What to extract
Route/page files, controllers, API endpoints	Candidate events – every meaningful user-initiated action (POST /projects, PUT /subscriptions/upgrade, checkout handler, etc.)
Database models or schema files	Candidate properties and their types; User Profile fields; Group entity fields if B2B
Auth / session files (login, signup, logout handlers)	Where to place .identify(), .people.set(), and .reset(); whether anonymous browsing exists
Existing analytics, logging, or third-party tracking calls (GA4, Amplitude, Segment, console.log)	First-draft event names; naming inconsistencies to fix; properties already being collected
Package files (package.json, requirements.txt, build.gradle, Package.swift, pubspec.yaml)	Exact tech stack and framework -> SDK selection; confirms platform
Environment config files (.env, config/, settings.py)	Where tokens should be injected; whether a dev/prod split already exists

After scanning, carry forward:

• Confirmed tech stack (eliminates the platform question)
• A draft list of candidate events with proposed snake_case names
• Candidate properties sourced from model fields and existing logging
• The exact files and line locations where Mixpanel initialization and tracking calls will be written
• The auth file locations and login/logout/re-open patterns (for identity)

Present assumptions to the customer rather than asking from scratch. Only ask what the codebase cannot answer.

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Quick Start Flow

7-step compressed flow: mandatory questions -> context -> mini tracking plan -> project setup -> implementation + identity -> Live View verification -> wrap-up. Success = two events live in Mixpanel with basic identity wired in.

Read quick-start.md for the complete Quick Start flow.

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Full Greenfield Rollout (Phases 0–7)

All 8 phases in order: Discovery -> Analytics Strategy -> Project Setup -> Data Model -> Tracking Plan -> Implementation -> Identity Management -> Data Governance. Each phase gates the next. Includes Context Block schema, Developer Handoff Spec generation for no-codebase-access scenarios, and full close/wrap-up.

Read full-implementation.md for all phases.

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Add Tracking Mode

Use when the customer has an existing Mixpanel implementation and wants to extend it with new events.

Start with: “What do you want to track? What question are you trying to answer?”

Then:

1. Check existing schema – Before designing any new events, review what’s already in the project. Check Lexicon or query existing events to understand current naming conventions, existing properties, and enum values. See reference.md Section Phase 4 -- Adding Events to an Existing Project.

2. Design new events – Follow the same naming and spec conventions as Phase 4. Reuse existing property names where the same concept applies. Match established naming patterns.

3. Spec review – Present the spec (event name, trigger, properties, types) for the customer’s review before writing code.

4. Implement – Write tracking calls using the same SDK and patterns already present in the codebase. If Pre-Flight was run, place code in the exact handler/endpoint files.

5. Verify – Confirm events in Live View with correct properties and identity linkage.

6. Document – Add Lexicon descriptions for all new events and properties. Update AGENTS.md in the project root with the new Mixpanel events (add rows to the tracking plan table).

Mode switching: If the existing implementation has fundamental issues (identity bugs, naming chaos, missing consent gates), recommend switching to Audit mode first, then returning to Add Tracking.

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Implementation Audit Mode

Use when the customer has an existing Mixpanel setup and wants to assess its quality or diagnose issues.

Diagnose current state:

1. Review existing events in Lexicon – check naming consistency, descriptions, volume patterns
2. Check identity setup – are identify() and reset() placed correctly?
3. Review tracking plan (if one exists) – are all planned events implemented? Any gaps?
4. Check for common issues: duplicate events, inconsistent naming, missing super properties, numeric values sent as strings, dynamic event names
5. Check compliance posture – is consent gated if EU/CA users exist?

Produce prioritized fixes:

Rank issues by severity:

• Critical (data corruption): identity bugs, consent violations, wrong ID merge mode
• High (data quality): duplicate events, naming inconsistencies, missing properties
• Medium (maintainability): missing Lexicon descriptions, no governance process
• Low (optimization): missing super properties, suboptimal tracking method

Execute fixes via Add Tracking mode (for individual events) or Full Implementation mode (for structural overhaul).

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Phase Exit Checklists (Gate Review)

These checklists apply to Full Implementation mode. Quick Start uses Live View verification as its primary gate.

Phase 0 exit

• Business model summary confirmed with customer.
• CDP/warehouse status, Group Analytics flag, and top business questions captured in Context Block.
• Platform and product type captured from codebase or confirmed via questions.

Phase 1 exit

• One named Value Moment confirmed.
• 2-3 KPIs pass the 5M filter.
• KPI-to-business-question linkage is explicit.

Phase 2 exit

• Simplified ID Merge setting verified.
• Dev and production projects exist with correct timezone.
• EU/CA (or stricter) consent flag documented.

Phase 3 exit

• Customer can distinguish events, event properties, user profiles, and super properties.
• Group Analytics scope confirmed or explicitly out of scope.

Phase 4 exit

• sign_up_completed and Value Moment event fully specified (trigger + properties).
• Naming conventions validated (snake_case, stable values).
• Tracking plan reviewed and approved by product, engineering, and analytics.

Phase 5 exit

• Codebase access status confirmed and communicated to the user.
• If access confirmed: explicitly stated “Phase 5 done – moving to Phase 6: Implementation.”
• If no access: explicitly stated “Phase 5 done – skipping Phases 6 and 7, generating Developer Handoff Spec instead.” Handoff details (file paths, env conventions, code style) collected and handoff_mode: true marked in Context Block.

Phase 6 exit

• Initialization and event calls implemented in codebase.
• At least one event observed in dev Live View.
• Tracking path (SDK/CDP/warehouse) matches discovery decisions.
• If web platform and Autocapture enabled: autocapture: true set in init; track_pageview omitted; no manual page view track() calls written.
• If Session Replay enabled: record_sessions_percent set; at least one session observed in Mixpanel Session Replay in dev.

Phase 7 exit

• identify, reset, and profile/super-property ordering validated.
• ID Management QA checklist passed in dev.
• Multi-device and anonymous-to-auth flows tested where applicable.

Phase 8 exit

• Lexicon entries populated for shipped events.
• Data Standards and Event Approval enabled.
• Governance roles named and quarterly review owner assigned.

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Communication Habits

Concrete over generic. Use the customer’s product name, Value Moment name, and their two events (sign_up_completed and the Value Moment event) in summaries and next steps. In code and specs, use event and property names from their signed-off tracking plan – no placeholders once those names are defined. Refer to specific files or flows identified in Pre-Flight when giving implementation guidance.

Cite docs when recommending a capability. When you suggest a Mixpanel feature (Lexicon, super properties, Data Standards, Event Approval, consent pattern, warehouse connector, etc.), point to the specific Mixpanel doc or the relevant section in reference.md so the customer can act on it. New customers don’t know the product; a link or section reference makes the recommendation actionable.

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Current-Docs Verification (Before Hard Assertions)

Before stating hard limits, plan entitlements, or irreversible settings, verify against current Mixpanel docs and the customer’s account plan.

Quick verification checklist:

1. Confirm feature availability (Group Analytics, governance features, connectors) for the active plan.
2. Confirm any numeric limits (event names, property constraints, rate limits) from current docs.
3. Confirm irreversible settings (identity mode, timezone implications) before implementation.
4. Record what was verified and source links in working notes when decisions depend on it.

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Critical Rules – Highest-Stakes Implementation Decisions

Get these wrong and the data is permanently corrupted or very expensive to fix. These rules apply to ALL modes.

Project setup:

• Never track to production before creating and verifying a separate dev/staging project
• Verify Simplified ID Merge is enabled BEFORE sending a single event – cannot safely change after data exists
• Set project timezone correctly at creation – cannot change retroactively without affecting historical data

Identity management:

• Always call .identify(user.id) on EVERY login AND every app re-open while the user is already logged in
• Always call .reset() on logout – failing to do so merges the next user’s session with the previous user
• Never use email as $user_id – emails change; use your database primary key
• Never call .identify() before creating the user in your database
• Never call .people.set() before .identify() – profiles set before identify may not merge correctly
• Track the sign_up_completed event AFTER .identify(), not before
• Never merge two $user_id values – not supported in Simplified API; use one stable ID from the start
• Do not create User Profiles for anonymous users

Data model:

• Never send numeric values as quoted strings – they become non-aggregatable strings
• Never construct event or property names dynamically at runtime – creates thousands of unique names
• Never use $ or mp_ prefixes on custom event or property names
• Omit properties entirely when they have no applicable value – do not send null or ""
• Mixpanel is case-sensitive: checkout_completed != Checkout_Completed – enforce snake_case from day one
• One event, one meaning – do not reuse one event name for two different user actions (e.g. the same “Button Clicked” for nav and checkout); use a specific event per action
• Avoid duplicate events – before creating a new event, check existing events in Lexicon or the project; extend an existing event with a property when possible
• Autocapture and page views are mutually exclusive – if autocapture: true is set in the JS SDK init, do NOT also set track_pageview: true and do NOT write manual track('page_viewed', ...) calls; autocapture already fires page view events and combining them produces duplicates
• Property shape – prefer flat properties for reporting; avoid nested objects unless the tracking plan explicitly uses list/object types
• Server + client – if the same event can fire from both server and client, ensure consistent distinct_id/identity or you will get identity graph issues

Compliance and privacy:

• If consent is required and status is unknown, do not initialize non-essential tracking
• Do not forward IP or sensitive attributes when customer policy disallows them
• Prefer data minimization: collect only properties needed to answer agreed business questions

Governance:

• Do not begin implementation without a reviewed and signed-off tracking plan (Full Implementation mode)
• Hide events before dropping them – dropping is irreversible and stops new data ingestion immediately
• Never drop data without a quarter of observation after hiding it

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Reference

All detailed guidance is in reference.md, organized by phase heading.

Key sections:

• Quick Start Reference – Minimal SDK snippets (init + track + identify/reset) for each platform
• Phase 0 – Discovery questions and gate logic
• Phase 1 – Full RAE Framework, Value Moment formula, 5M filter, KPI tables
• Phase 2 – Project setup steps, token-switching code, role permissions
• Phase 3 – Full data model, property types, Group Analytics code
• Phase 4 – Tracking plan methodology, vertical-specific events, template links
• Phase 5 – Codebase Access Check
• Phase 6 – All SDK code (JS, Python, Node.js, React Native, iOS Swift, Android, HTTP API), CDP/warehouse integration
• Phase 7 – Full identity flows (client-side and server-side), QA checklist
• Phase 8 – Governance framework, pitfalls table, tracking plan column schema
• Reference table – All key Mixpanel documentation URLs